The Right to Brand launch video
The Right to Brand is a newly launched branding book by Yasmin Merican, South East Asia's first female brand strategist. Now nicknamed "the black book of branding", it examines various case studies in Malaysia, and how some brands evolve into the powerhouses that they are today (I shan't say more - just buy it!). A brilliantly crafted book that cannot be compared to the brilliance of its content. And coming from an advertising background, I honestly recommend this. I just wished I had this when I did my Masters. Hahaha.
Enough honest plugging - the reason for promoting this book is due to the fact that I had the honour of photographing the author's photograph (at the back of the cover) and subsequently event itself, and would like to share with you some of them. Truly honoured to have worked on this project.
For more information regarding the book and author, please visit www.trax.com.my. Online purchases can be made via PayPal. If you are in Malaysia however, it is available in all good bookstores (MPH, Times, Borders and Kinokuniya)
See you next post!
Best,
E.
Book photo of author. (2012)
Promotional photograph for book. (Kuala Lumpur, 2013)
Photographs from the book launch at Sime Darby Convention Centre (Kuala Lumpur, 2013)
Datin Yasmin Merican, author of The Right to Brand.
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