The lonely umbrella. (Subang Jaya, 2013)

Taken during one rainy day from my cousin's balcony. Was to frame the shot earlier, placing the individual a little to the right. Unfortunately, my shot was out of focus. Managed to focus and shoot again, and this time with a paltry shot of aforementioned individual. 

I guess this works even more for me - it makes the viewer wonder where this individual is going; and is it so important that one would have to walk in the torrid rain?

Take care. Visit soon!

E.

The Right To Brand by Yasmin Merican

The Right to Brand launch video

The Right to Brand is a newly launched branding book by Yasmin Merican, South East Asia's first female brand strategist. Now nicknamed "the black book of branding", it examines various case studies in Malaysia,  and how some brands evolve into the powerhouses that they are today (I shan't say more - just buy it!). A brilliantly crafted book that cannot be compared to the brilliance of its content. And coming from an advertising background, I honestly recommend this. I just wished I had this when I did my Masters. Hahaha.

Enough honest plugging - the reason for promoting this book is due to the fact that I had the honour of photographing the author's photograph (at the back of the cover) and subsequently event itself, and would like to share with you some of them. Truly honoured to have worked on this project. 

For more information regarding the book and author, please visit www.trax.com.my. Online purchases can be made via PayPal. If you are in Malaysia however, it is available in all good bookstores (MPH, Times, Borders and Kinokuniya)

See you next post!

Best, 

E.

Book photo of author. (2012)

 Promotional photograph for book. (Kuala Lumpur, 2013)

Photographs from the book launch at Sime Darby Convention Centre (Kuala Lumpur, 2013)

Datin Yasmin Merican, author of The Right to Brand.